Friday, January 20, 2012
Thursday, January 19, 2012
Storytelling - An art form that is a must in PR
As I found out in a previous job, I am not a storyteller. I deal with facts, maybe focused too much in news and not enough in journalism or marketing. I could easily tell people the who, what, when, where, why and how, but without being able to provide a story for them I was unable to influence their thoughts and opinions. While I tried to become more of a storyteller, the situation just went right over my head.
Now as I am studying the art of storytelling in my Strategic Writing and Messaging class I am starting to have one of those "a-ha" moments where what others had been telling me before is starting to make sense. I am currently reading "The Story Factor" by Annette Simmons and absolutely love it. Granted it is written well, more as a conversation than a book. Isn't that was storytelling is about? I am excited to begin trying out this new found knowledge and cannot wait to continue to learn more over the next six weeks. Who knows, maybe this will be the start of a new part of my career?
Now as I am studying the art of storytelling in my Strategic Writing and Messaging class I am starting to have one of those "a-ha" moments where what others had been telling me before is starting to make sense. I am currently reading "The Story Factor" by Annette Simmons and absolutely love it. Granted it is written well, more as a conversation than a book. Isn't that was storytelling is about? I am excited to begin trying out this new found knowledge and cannot wait to continue to learn more over the next six weeks. Who knows, maybe this will be the start of a new part of my career?
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